1. Storytelling- all cinematic techniques should be used to tell a story.
2. Realism- viewers believe in the film.
3. Invisibility of the apparatus- technique should look invisible, so it looks seamless.
4. Glamour- makeup & costume, lighting.
5. Safe space/ spatial integration- Space and time is easily navigated/ understandable.

Continuity editing follows a linear format. It makes the shots flow well.
Editing techniques for continuity:
- 180 degree rule- staying in between 180 degrees when cutting from one shot to another to stay on one side of the line of vision/ action.
- 30 degree rule- when moving the camera along one side of the 180 degree line, move the camera more than 30 degrees so that a jump cut is not made.
- Cutting on action- cutting from one shot to another when the subject is in motion.
- Shot reverse shot- cutting from one shot, to another, back to the first shot. Usually used in dialogue scenes.
- cutting on sound- cutting on a sudden noise, or a beat, or an interesting sound.
- Eye line matching- point of view shots motivates a cut.