Saul bass- pioneered using title sequences and graphics.

Typography

• Text isn’t just about communication, it’s also part of the visuals.
• Text sets a mood/tone.
• Old type fonts have a diagonal stress and serifs.
• Fonts can turn into branding.
• Son serif fonts are best for readability and small text.
• Old type fonts connote gothic and son serif fonts connote futuristic.
• Leading = line spacing, it gives a sense of airiness.
• Slab serif have thick serifs, they are a statement font.
• Decretive fonts can be harder to read, limit them to headlines. They can be used as a focal point.
• Subset script font = curvy/curly. Looks like a wedding invitation font.
• Modern= thin serifs and stress lines are vertical.
• Capital letters are harder to read.
• Kinetic typography is typography that moves.

Mise en scene and colour should also be considered as graphics.