Producing research

How do my parents watch tv

Mum-

  • Television
  • On her own
  • Morning- BBC 1 news, Jeremy vine on channel 5
  • Dinner time- The chase on ITV
  • Evening- Emmerdale and Coronation street both on ITV
  • Late evening (9pm/10pm)- various programmes on Really, News on ITV

Public service broadcasting- Television and radio programmes that are broadcasted to the public for their benefit rather than trying to make a profit.

Scheduling- Organising broadcast shows in a daily, weekly, monthly or season long schedule. Scheduling can be important in terms of shows reaching their demographic at times their likely to watch TV. Watershed laws also play a part in the scheduling of shows, some shows can only be on television after 9pm.

Flow- Channels and networks try to keep their audience watching from one show to another.

Advertising- companies pay for their product to be promoted in between shows through a short video/ audio clip.

Licence fee- a payment people pay if they watch broadcasted shows. This licence fee sometimes pays full or part of broadcasts.

BBC- The BBC’s aim is to inform, educate and entertain. They are for public benefit and do not profit through adverts. I would guess that the BBC’s demographic is different depending on what channel. BBC one is for most ages, 24+, BBC two is for 40+ and BBC three is for 15-25 year olds.

ITV- Their goal is to entertain and make profit from adverts. I feel that ITV has a younger audience than the BBC, around 15-40 year olds.

Channel 4- Channel 4 also uses adverts to make a profit, they also entertain and educate. I think their demographic is quite wide with 15-50 year olds. However E4 would be 15-35.

Channel 5- They profit through adverts and they aim to entertain. I would guess that their demographic is working class and 18-35 year olds.

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